Middle East and North African countries are considered to have relatively low internet penetration rates. However, the youth populations are driving growth. Google and Booz & Co. surveyed internet users between the ages of 15 and 35 (an age range believed to make up 40% of the population) in Saudi Arabia, UAE, Egypt, Bahrain, Kuwait, Qatar, Jordan, Algeria and Lebanon. Overall, 83% of these internet users reported using the internet daily. Additionally, 99% of daily users spending over 30 minutes online, well above the 82% who spent over 30 minutes watching TV.
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Category:
Analysis
Digital Media
Industry:
Media